The renewal of the image of the legal gaming company reflects the accelerated pace and creativity of the iGaming market

SAO PAULO - April 22, 2024 - In a revelation that promises to redefine the presence of Octus Legal iGaming in the market, the company today announces its new visual identity. The brand, recognized for its agility and innovation in the legal iGaming sector, adopts a series of significant changes in its image, reflecting its constant growth and evolution.

"At Octus, we say that a week equals a month due to the speed at which we experience significant transformations," says Paulo Filho, CEO of Octus Legal iGaming. "This perception of accelerated time is manifested in our brand, which has evolved dramatically from our initial digital conception to our current prominent presence at the biggest events in Latin America."

The adaptation of the brand was not just a response to exponential growth, but a strategy to reinforce its presence in both the digital and physical environments. The octopus, the original symbol of Octus, makes way for a more robust typography and enhanced geometry, reflecting coherence, weight, and volume in the visual representation.

The injection of a new tertiary color - red - breaks with the seriousness of the traditional blue, adding emotional warmth and vibrant energy to the brand. "The red came in full force, lending its strength, enthusiasm, and dynamism to Octus," highlights Filho.

In addition, the company has incorporated into its communication the figure of Pegasus, a powerful symbol of speed, imagination, and eternal movement. "Pegasus, for us, represents the ability to transcend and accelerate in an ever-changing market, just like our perception that a week can bring the changes of a month," explains the CEO.

Pegasus is more than a myth; it is the spirit of Octus Legal iGaming, born from the vision of always being ahead, projected in the sky as one of the greatest constellations, representing the boundless ambitions of the company.

"Every day, our brand becomes more intense, dynamic, and engaging," concludes Filho. "With vibrant colors, meaningful shapes, and inspiring stories, we are ready to soar higher in the iGaming universe."